Posted November 11, 2023
Start with Why
13 years ago the then co-CEO's at Binary Tree recommended Start with Why by Simon Sinek. The company was transforming from an IBM Domino consulting shop into a Microsoft Cloud Partner. Huge transformation, think going from Lotus Notes to Office 365. We needed to serve a market rapidly transforming from on-prem into the Cloud. We pivoted the company from onsite IBM consultants into a Cloud Software and mostly remote service model. To succeed, we needed to clearly define and communicate the WHY to our team, it was a sea change for us to move from IBM to Microsoft. Sharing the why was how we all came to own this transformation. Binary Tree was a virtual company, so more open to change than most and already successfully managing multiple teams of technologists working from their homes in multiple states.